Akio Toyoda is hands down our favorite boss in the automotive industry.
It’s safe to say Akio Toyoda is not your typical automotive CEO. Rather than being stuck in an office all day, he is eager to show off some impressive driving skills by hooning the company’s most exciting cars. It was only about a month ago when the 65-year-old executive was filmed at a Gazoo Racing event trashing around a GR Yaris rally car. Now, he’s done it again with the feisty supermini.
At an official demonstration organized during the 2022 Tokyo Auto Salon, Akio Toyoda hopped behind the wheel of the new Rally1-spec machine. Pictured here, the WRC weapon will go up against the likes of the i20 N and Puma hybrid rally cars developed to meet Rally1 regulations. The impressively loud electrified rally car was properly abused courtesy of