Era

How Tesla defined a new era for the global auto industry

Tesla’s rapid rise to become the world’s most valuable carmaker could mark the start of a new era for the global auto industry, defined by a Silicon Valley approach to software that is overtaking old-school manufacturing know-how.

Tesla’s ascent took many investors by surprise. But executives at Daimler AG, the parent company of Mercedes-Benz, had a close-up view starting in 2009 of how Tesla and its chief executive Elon Musk were taking a new approach to building vehicles that challenged the established system.

Daimler, which bears the name of the man who invented the modern car 134 years ago, bought a nearly 10% Tesla stake in May 2009 in a deal which provided a $50 million lifeline for the struggling start-up.  

That investment gave Mercedes engineers an inside view of how Musk was willing to launch technology that wasn’t perfect, and then repeatedly upgrade it, using smartphone-style over-the-air updates,

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With Lawrence Stroll And Formula One, A New Era For Aston Martin Comes Into Focus

This historic brand has a shot at realizing an exciting future.

The foundation of one of Britain’s most iconic brands came as a result of fairly unlikely circumstances. An only child born into a well-to-do family in 1878, Lionel Martin was obsessed with anything on wheels from an early age, first directing his attention to bicycles before turning to the automobile as the new invention grew in popularity toward the turn of the century.

By 1909, Martin’s penchant for four-wheeled performance had earned him enough face time with the local constabulary to warrant a two-year driving ban. He returned to bikes both as a means of transport and a competitive hobby, and it was during this time that he met fellow cycling enthusiast Robert Bamford.

The Future Of Aston Martin:

An engineer by trade from a working-class family, Bamford was also infatuated with these new motorized machines, and the two

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