Day: January 31, 2021

Sony won’t enter the automotive industry

Unveiled at CES 2020, and road-tested in Austria in 2021, the Sony Vision-S looks ready for series production. And yet, the Japanese consumer electronics giant said it’s not planning on leaping into the automotive industry.

“At present, we have no plans to mass-produce or sell the vehicle. With mobility expected as a major megatrend into the future, we’re exploring how Sony can contribute in a meaningful way to the era of autonomous driving,” a company spokesperson told Car & Driver. Note that the statement stresses there are no current plans to build the Vision-S or something like it. It does not fully rule out moving into the EV segment in the coming years.

Sony went through the trouble of building a fully functional car, hiring Magna Steyr to fine-tune it, and registering it in Austria to put it through its paces in real-world conditions. What’s the point, then?

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