Chicago Auto Show 2021 to feature Ford debut of ‘Built Wild,’ ‘Built to Electrify’ outdoor experiences
Ford will debut its “Built Wild” and “Built to Electrify” custom outdoor experiences at the 2021 Chicago Auto Show, scheduled this July 15 to 19 at McCormick Place.
The outdoor feature is possible because of the show’s move from its traditional February dates.
The new outdoor setting, immediately adjacent to McCormick Place’s West Building, gives Ford the opportunity to reveal the new experiences. It’s also the first opportunity for the public to experience in-person the all-new Ford F-150 Lightning, Ford’s newly unveiled all-electric pickup.
Built Wild is making its global debut in Chicago, and will feature a 30,000-square-foot custom experience, where auto show attendees can participate in a series of hands-on activations to help them understand accessorization, modularity and connectivity